Welcome to marcserra.netCheck Work, / Statement or / Contact.

12. Mimes and Memes


Mimes and memes is a work of art revolving around the idea of understanding culture as encapsulated information conveyed via cultural replicators, i.e.: MEMEs
This project poses the hypothesis of a possible success of the reflective act through an image incorporating a text message and going viral. Mimes and memes explores the phenomenon of cultural evolution in a society governed by images. Like a mime artist replicates emotions through gestures, an Internet MEME does it via an image and a text.
In Mimes and memes, the catch lines refer precisely to the image culture, unspoken meanings, beliefs and degree of knowledge with regard to the mechanism of visual representation and the possible rapport between photo and text messages.

Online project. 2014.