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18. I’m making Bart


In an appropriation gesture, in ‘I’m making Bart’ I borrow the audio of John Baldessari’s ‘I’m making art’ video —an artwork where, through his conceptual video, the artist questioned those who, in turn, questioned conceptual art, thus laughing at himself and therefore at everyone else.
My video takes an ad hoc hypothesis of a mass critical with video artwork that doubts about its usefulness as a contemporary artistic expression medium as a reference point. Staged by a toy —an image within the urban popular iconography offered by street vendors—, it transports through its mantra —‘I’m making Bart’— not by making any assertion, but generating an ambivalence between what we see and what we think.

Produced in 2012.
Selected in BIAM 2016.

Exhibition display sample.